Post by account_disabled on Dec 28, 2023 8:30:34 GMT
Where Italian institutional sites fail is precisely in direct communication with the citizen. Adopting bureaucratic language as a language means creating a barrier to understanding, where, on the web, everything should be simpler, more within everyone's reach. Words are the writer's greatest weapon. Words can bring people together as well as push them away. It's easy to create obstacles to understanding in writing: Using little-known terms Using technicalities Creating long and artificial periods Using an impersonal tone of voice Using the double negative Reading the texts of institutional sites I did not find that sense of belonging, that familiarity of language to which I am accustomed.
Writing for the web is facilitating the journey into content As Jacob Nielsen wrote some time ago, the reader on the web does not read, but scrolls through the text . Finding himself in front of an article laid out as if it were the page of a novel, he will not be able to scroll, but he will only be able to close that page and move on to something else. Creative writing Special Data hooks aren't enough to take the reader from start to finish. We need a layout that helps the online reader , that facilitates his journey through our texts. Usability of online writing The Treccani dictionary gives an exact definition of the term "usability" (bold is mine): […] the discipline that regulates the construction of the site based on the user's needs, trying to simplify their browsing experience .
When we write and publish texts for the web, we must simplify the reading experience of our readers . And, in addition to layout, we must take care of a text so that it satisfies 3 important requirements: Conciseness : It doesn't mean writing short texts. A concise text communicates without mincing words, without going on, without going off topic. Clarity : an understandable, flowing text that speaks the same language as the readers. Utility : texts that leave something to the readers, quality texts, not written just to have something to publish. Are you writing for easy reading? How do you write in your blogs? I see that many authors and bloggers still write in their blogs as if they were writing a book: no structure in the texts, often even with microscopic characters and without the right contrast with the background of the page.
Writing for the web is facilitating the journey into content As Jacob Nielsen wrote some time ago, the reader on the web does not read, but scrolls through the text . Finding himself in front of an article laid out as if it were the page of a novel, he will not be able to scroll, but he will only be able to close that page and move on to something else. Creative writing Special Data hooks aren't enough to take the reader from start to finish. We need a layout that helps the online reader , that facilitates his journey through our texts. Usability of online writing The Treccani dictionary gives an exact definition of the term "usability" (bold is mine): […] the discipline that regulates the construction of the site based on the user's needs, trying to simplify their browsing experience .
When we write and publish texts for the web, we must simplify the reading experience of our readers . And, in addition to layout, we must take care of a text so that it satisfies 3 important requirements: Conciseness : It doesn't mean writing short texts. A concise text communicates without mincing words, without going on, without going off topic. Clarity : an understandable, flowing text that speaks the same language as the readers. Utility : texts that leave something to the readers, quality texts, not written just to have something to publish. Are you writing for easy reading? How do you write in your blogs? I see that many authors and bloggers still write in their blogs as if they were writing a book: no structure in the texts, often even with microscopic characters and without the right contrast with the background of the page.